|Why Focus Groups Aren’t Enough: A Surprising Lesson in Marketing Insurance in Africa|
| May, 2018
It cannot be understated how important maximising the marketing impact of a 160 character SMS can be to launching a new digital insurance product. In this Next Billion article, Tyler Tappendorf shares some early learnings from our SMS marketing campaigns of our recently launched products in East Africa.
|Mobile Insurance Tips for Value Added Service Decision Makers|
| May, 2017
Mobile operators need to be cognisant of the complexities associated with offering insurance as a value added service (VAS). Our CEO, Jeremy Leach, addresses three important considerations for mobile insurance on page 27 of the latest edition of Communications Africa magazine
|Determining the Right Payment Model for Mobile Microinsurance|
| March, 2017
Determining the right payment mechanism for mobile insurance can be tricky - choosing the wrong one, or not understanding important market nuances can result in costly mistakes for mobile operators. In this article, Tyler Tappendorf, draws on his extensive experience and research in the mobile financial services space and outlines some pivotal considerations for mobile operators when designing an insurance offering.
|Irrationality in Microinsurance|
| November, 2016
Social scientists have been studying decision making for decades. But it is only recently that industries such as insurance have started to incorporate the insights. An increasing number of insurance providers are starting to talk about the importance of behavioural economics.
|Handle with care: How to maximise the value of microinsurance for emerging consumers|
| June, 2016
In this article on Next Billion, Nigel Bowman applies utility theory to demonstrate when insurance improves welfare and when it reduces welfare, including a few points of caution.
|5 things you should know about the future of insurance|
| June, 2016
In this article on CFO South Africa, Jody Delichte highlights what is happening in the FinTech revolution and what this means for insurance.
|Massive opportunity in emerging consumer market|
| February, 2016
Jeremy Leach and Jody Delichte summarise past and predicted developments in microinsurance in Africa in Cover Magazine.
|In developing markets, people prefer to buy insurance from a mobile network operator|
| June, 2013
Jeremy Leach, interviewed in Insurance Day, highlights that there are both opportunities and challenges in the involvement of Mobile Network Operators (MNOs) in business partnerships with microinsurance providers. On the one hand, MNOs’ often large customer base and geographic scope build trust in the brand that is difficult to achieve for insurance companies on their own, especially where there is a history of bad customer experience due to unfulfilled claims. On the other hand, MNOs’ size and assets mean they can become dominant in partnerships, and the complexity of regulators’ overlapping mandates (communications, central bank, insurance) can leave MNOs’ behaviour unchecked.
|Enabling Effective Distribution to the Emerging Consumer|
| March, 2012
Jeremy Leach writes a chapter on distribution for a book on microinsurance in Ghana that provides a broad overview of inclusive insurance market development in Ghana. It seeks to identify best practices and offers concrete recommendations on the way forward for the development of (micro)insurance
|M-insurance: The next wave of mobile financial services?|
| June, 2011
This article coins the term m-insurance in considering the potential of digital mechanisms to transform access to insurance.