Digitising sales to MSMEs and groups Britam Insurance | Kenya

Case Study

10th February 2023


Britam insurance was experiencing slow uptake of its group funeral product due to onerous, manual and paper-based processes

The Objective

Improve speed-to-market and operational efficiency

Enable a direct-group sales model

The Solution

  1. A fully digital experience, from onboarding to claims, is available to group members and brokers on their mobile phones.

The Results

  1. Time to register a new group – 20 mins
  2. Fulfilling a group policy – 1 day
  3. Staff required to administer group – 1 person
  4. Claims processing turnaround – 2 days

Client’s Perspective

“Inclusivity Solutions’ ASPin platform and product expertise have enabled us to digitalize and automate our Group Last Expense cover. It has transformed our operations, and we have seen significant improvements in customer onboarding and transparency.”

General Manager, Britam Microinsurance Saurabh Sharma