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Group life, ninety days to three
Increasing scale and revenue through digitising group insurance
90 days → 3
Context
Britam insurance in Kenya was experiencing slow uptake of its group life product due to onerous, manual and paper-based processes
Objective
Improve speed-to-market and operational efficiency. Enable a direct-to-group sales model.
The Solution
A fully digital experience, from onboarding to claims, available to group members and agents on their mobile phones
The Results
- 90 days3 days
- Claims processing
- 2 hrs20 min
- Group registration
- 41
- Staff to administer