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Equitel · Kenya

Riziki: cover inside the network

Driving higher mobile banking and airtime usage

+54%

Contexte

Equitel (the MVNO of Equity Bank) was seeking to attract new customers and drive greater usage of their network.

Objectif

Get customers to use Equitel as a primary network for traditional voice and data service. Increase the bouquet of products offered by Equitel.

La solution

Riziki Cover — a loyalty and customer-funded hospital cash insurance product was embedded into Equity Bank’s Equitel mobile services.

Les résultats

400,000+
Total registrations to date
up to 54%
Increase in telephony spend per active customer
up to 29%
Increase in transactions per active customer

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