+54%
Context
Equitel (the MVNO of Equity Bank) was seeking to attract new customers and drive greater usage of their network.
Objective
Get customers to use Equitel as a primary network for traditional voice and data service. Increase the bouquet of products offered by Equitel.
The Solution
Riziki Cover — a loyalty and customer-funded hospital cash insurance product was embedded into Equity Bank’s Equitel mobile services.
The Results
- 400,000+
- Total registrations to date
- up to 54%
- Increase in telephony spend per active customer
- up to 29%
- Increase in transactions per active customer