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Safaricom · Kenya

Insurance bundled with data

Driving additional revenue and differentiation

600,000+

Contexte

As the market leader using product differentiation to retain its competitive edge, Safaricom was seeking to offer a unique proposition to motorcycle taxi riders, who are a key customer segment.

Objectif

Offer a tailor-made solution to the segment’s requirements that encompass both core telco and value-added services. Broaden the product range offered by Safaricom.

La solution

An innovative daily insurance product covering top needs of motorcycle taxi riders was bundled with data.

Les résultats

150,000+
Registered customers
600,000+
Policies sold
85%
Customers on auto renewal

We would love to demonstrate how easy it is to launch digital insurance products with us

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