600,000+
Contexte
As the market leader using product differentiation to retain its competitive edge, Safaricom was seeking to offer a unique proposition to motorcycle taxi riders, who are a key customer segment
Objectif
Offer a tailor-made solution to the segment’s requirements that encompass both core telco and value-added services. Increase the bouquet of products offered by Safaricom.
La solution
An innovative daily insurance product covering top needs of motorcycle taxi riders was bundled with data
Les résultats
- 150,000+
- Registered customers
- 600,000+
- Policies sold
- 85%
- Customers on auto renewal