Safaricom · Kenya
Safaricom · KenyaInsurance bundled with data
Driving additional revenue and differentiation
600,000+
Context
As the market leader using product differentiation to retain its competitive edge, Safaricom was seeking to offer a unique proposition to motorcycle taxi riders, who are a key customer segment.
Objective
Offer a tailor-made solution to the segment’s requirements that encompass both core telco and value-added services. Broaden the product range offered by Safaricom.
The Solution
An innovative daily insurance product covering top needs of motorcycle taxi riders was bundled with data.
The Results
- 150,000+
- Registered customers
- 600,000+
- Policies sold
- 85%
- Customers on auto renewal
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Onafriq · RwandaWe would love to demonstrate how easy it is to launch digital insurance products with us
Feel free to reach out and find time for us to demonstrate our platform to you.