The Problem

Equitel (the MVNO of Equity Bank) was seeking to attract new customers and drive greater usage of their network.​

Objective

  • Get customers to use Equitel as a primary network for traditional voice and data service​

  • Increase the bouquet of products offered by Equitel​

The Solution

Riziki Cover – a loyalty and customer-funded hospital cash insurance product was embedded into Equity Bank’s Equitel mobile services. ​

The Results

  1. 400,000+​ total registrations to date ​
  2. up to 54%​ increase in telephony spend per active customer registered for Riziki​ ​
  3. up to 29%​ increase in transactions per active customer registered for Riziki​​