Context

As the market leader using product differentiation to retain its competitive edge, Safaricom was seeking to offer a unique proposition to motorcycle taxi riders, who are a key customer segment​

Objective

  • Offer a tailor-made solution to the segment’s requirements that encompass both core telco and value-added services​

  • Increase the bouquet of products offered by Safaricom​

The Solution

An innovative daily insurance product covering top needs of motorcycle taxi riders was bundled with data​

The Results

  1. 150,000+ registered customers​ 
  2. 600,000+ policies sold​ 
  3. 85% customers on auto renewal​​