The Problem
Britam insurance in Kenya was experiencing slow uptake of its group life product due to onerous, manual and paper-based processes
Objective
- Improve speed-to-market and operational efficiency
- Enable a direct-to-group sales model
The Solution
A fully digital experience , from onboarding to claims, available to group members and agents on their mobile phones
The Results
- 20 min to register a group, down from 2 hrs
- 3 days to process claims, down from 90 days
- 1 staff to administer, down from 4
