Embedding insurance into mobile money Orange Money | Ivory Coast

Case Study

10th February 2023


Facing tough competition in the Ivory Coast, Orange Money sought to keep their existing customers, attract new customers and drive greater customer usage of their network.

The Objective

Increase the number
of active customers.

Get customers to
transact more

The Solution

  1. A hospital cash + life insurance product was embedded into Orange Money’s mobile services.
  2. This product is free of charge to customers who perform more than 5 transactions per month.
  3. Customers have the option to upgrade to higher coverage, by paying small premiums at regular intervals

The Results

  1. Sign-ups for insurance – 50,000+ in first six months and 300,000+ total to date
  2. Average mobile money spend – 53% increase