Posts by bonline

Using insurtech to overcome the barriers of non-life insurance in emerging markets

Using insurtech to overcome the barriers of non-life insurance in emerging markets

We are a way off from achieving the 'Touchless Claim' in markets like Africa, but technology can offer value to insurers when applied to certain stages of the current cumbersome claims process. Our article on page 29 of the latest The State of Microinsurance magazine discusses how our latest insurtech solution creates efficiencies for insurance organisations in these markets.
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Categories: Articles and Media.

Why focus groups aren’t enough: A Surprising Lesson in Marketing insurance in Africa

Why focus groups aren’t enough: A Surprising Lesson in Marketing insurance in Africa

It cannot be understated how important maximising the marketing impact of a 160 character SMS can be to launching a new digital insurance product.  In this Next Billion article, Tyler Tappendorf shares some early learnings from our SMS marketing campaigns of our recently launched products in East Africa.
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Categories: Articles and Media.