Mobile insurance key in roping in bottom of the pyramid
Jeremy Leach writes in Business Daily about how mobile insurance helps substitute government health initiatives in Kenya, making insurance more accessible and relevant to Bottom of the Pyramid consumers
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Archives for Articles
Startup snapshot: Opportunity and risk in Africa’s untapped insurance industry
Why focus groups aren’t enough: A Surprising Lesson in Marketing insurance in Africa
Why focus groups aren’t enough: A Surprising Lesson in Marketing insurance in Africa
It cannot be understated how important maximising the marketing impact of a 160 character SMS can be to launching a new digital insurance product. In this Next Billion article, Tyler Tappendorf shares some early learnings from our SMS marketing campaigns of our recently launched products in East Africa.
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Mobile insurance tips for value added service decision makers
Mobile insurance tips for value added service decision makers
Mobile operators need to be cognisant of the complexities associated with offering insurance as a value added service (VAS). Our CEO, Jeremy Leach, addresses three important considerations for mobile insurance in the latest edition of Communications Africa magazine
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Determining the right payment model for mobile microinsurance
Determining the right payment model for mobile microinsurance
Determining the right payment mechanism for mobile insurance can be tricky - choosing the wrong one, or not understanding important market nuances can result in costly mistakes for mobile operators. In this article, Tyler Tappendorf, draws on his extensive experience and research in the mobile financial services space and outlines some pivotal considerations for mobile operators when designing an insurance offerin
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Five insurtech trends and what they mean for microinsurance
The irrationality of microinsurance
The irrationality of microinsurance
Social scientists have been studying decision making for decades. But it is only recently that industries such as insurance have started to incorporate the insights. An increasing number of insurance providers are starting to talk about the importance of behavioural economics.
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Big data for small policies
Big data for small policies
Big data has the potential to significantly improve distribution and sales for microinsurance in developing markets. It also has the potential to render the most vulnerable consumers uninsurable. In our latest collaboration with Insight2Impact, we explore the pro's and con's of this important InsurTech trend on insurance for emerging markets
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